Platinum is a big hit with brides and grooms. Thrity times rarer than gold, it's the most secure setting for diamonds and its natural white colour provides the perfect backdrop for setting off their sparkle. 'Platinum really feels different' explained new bride Jennifer Gelling. 'I had the choice of several white metals, only platinum made me feel I was wearing something really precious that would last. For rings my husband and I will wear for the rest of our lives, this is really important.'

However, the London Platinum Ring is not just about jewellery for your big day. Though platinum is seen as a new metal; its timeless beauty has inspired jewellery designers ever since Louis Cartier first created his unique 'garland' pieces in 1875. So this is a unique opportunity to step into an exciting array of glittering displays within the London Platinum Ring from pendants to bracelets, watches to earrings and even a million pound platinum handbag!

Best of all - as a handbag with a million pound price tag is a little eye-wateringly expensive for us mere mortals, you'll have the chance to win some stunning platinum jewellery with some of the most covetable competition prizes around. A glittering platinum cocktail ring and pendant worth £15,000 have been created by designer Jos Skeates, from London Platinum Ring celebrity favourite, E C One - and if lady luck's smiling on you, they could be yours!

For your chance to win this spectacular prize, locate participating jewellers and learn more about platinum, register on www.londonplatinumring.co.uk and join the Platinum Treasure Hunt. Each retailer is also offering an elegant runner's up prize, worth a cool £1,000.

You can also find out more about this hottest of precious metals at www.preciousplatinum.co.uk.