This year marked Company's ninth annual High-Street Fashion Awards in association with NIVEA® Deodorant Pearl & Beauty. Over 66,000 of you voted for your high-street favourites and 130 high-street fashion retailers attended the event to hear the results of the 14 categories being announced at the breakfast awards. 

Excited nominees and fashion buffs gathered for an early start at the newly refurbished Just St James restaurant (www.juststjames.com) and nibbled on smoked salmon bagels and downed fruit smoothie shots. 

Despite the early start guests got into a celebratory mood to tunes played by Chris and Danny, the Stereotype DJs (www.stereotypedjs.com) and oohed and ahhed at the gorgeous floral displays by Vive la rose (www.vivelarose.com) using dark and white flowers.

The burning question on everyones lips though was who had won?! Read on to find out which shops came out on top as your favourites...